Modular SDK Development: Designed and engineered a robust SDK to facilitate seamless integration of third-party plugins (e.g., Adobe Analytics, Google Chromecast), successfully reducing partner integration time by 25%. Advanced Media Playback: Developed and maintained a comprehensive Media Player SDK supporting Live streaming, VOD, and offline downloads, ensuring high-performance video rendering and resource management. tvOS Expertise: Gained extensive experience building immersive applications for AppleTV , leveraging both UIKit and SwiftUI to deliver high-quality lean-back experiences. Modern UI Frameworks: Spearheaded the transition to SwiftUI and Combine for new feature development, while ensuring seamless interoperability with existing UIKit components. Ad Tech Integration: Successfully integrated multiple advertising standards and SDKs (such as IMA or V AST) into the video player workflow to support diverse monetization models. Legacy Code Modernization: Systematically refactored and upgraded legacy codebases, improving app stability, maintainability, and overall performance through modern design patterns.

Mentorship & Delivery: Mentored over 20 students through the end-to-end development of real-world iOS applications, achieving a high 80% MVP completion rate. Curriculum Application: Facilitated hands-on training in Swift, UIKit guiding students from initial architectural design to final deployment. Project Oversight: Managed student progress using Agile-like reviews, ensuring code quality and the implementation of best practices in MVVM and API integration. Technical Leadership: Demonstrated strong communication and leadership skills by breaking down complex concepts—such as Combine and CoreData—into digestible, actionable learning modules.

Application Development: Architected and launched a ‘Card Design’ application, managing the full development lifecycle from initial concept to App Store readiness. Data Management: Implemented a hybrid data strategy using CoreData for local persistence and Firebase for real-time cloud synchronization. Quality Assurance: Achieved 100% core functionality and maintained a zero-critical-bug record during beta testing through rigorous unit testing and debugging. User Experience: Designed intuitive interfaces for custom card creation, ensuring seamless performance even during complex data-handling tasks.